Every engagement follows this structure. The specifics change based on your situation. The transparency does not.
We pull your search data, crawl your site, and map the competitive landscape before any money changes hands. The audit takes 3 to 5 days and gives you a genuine picture of where you are and what is possible. You keep it regardless of what you decide next.
We build a 90-day campaign plan specific to your goals and your current starting point. Not a template. A sequenced plan of specific actions in priority order, with expected outcomes attached to each one. You review it, we adjust it, and we agree on it before starting.
We do the work. Technical fixes, content creation, link outreach, campaign management - whatever the plan calls for. You get weekly status notes. Everything we publish is yours from day one. No lock-in on deliverables.
Monthly reports connect search activity to business outcomes. Calls, leads, sales, cost per acquisition. We include an honest written commentary on what worked, what did not, and what changes we are making. Not a static report every month - an evolving strategy.
Onboarding questionnaire, account access setup, Search Console and Analytics audit, first team alignment call.
Discovery analysis complete. Technical crawl run. Competitive keyword landscape mapped. 90-day plan in draft.
Plan reviewed and agreed. Priority work begins. First content brief or technical fix list sent. Monthly reporting cadence set.
The process starts before you pay anything. Free audit first. Plan second. Payment only if both parties are confident it is the right fit.
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