Process

Four steps, no
black box

Every engagement follows this structure. The specifics change based on your situation. The transparency does not.

Step 01 - 3-5 days

Free Audit

We pull your search data, crawl your site, and map the competitive landscape before any money changes hands. The audit takes 3 to 5 days and gives you a genuine picture of where you are and what is possible. You keep it regardless of what you decide next.

Free Audit
Step 02 - 2-3 days

Custom Roadmap

We build a 90-day campaign plan specific to your goals and your current starting point. Not a template. A sequenced plan of specific actions in priority order, with expected outcomes attached to each one. You review it, we adjust it, and we agree on it before starting.

Custom Roadmap
Step 03 - Ongoing

Execution

We do the work. Technical fixes, content creation, link outreach, campaign management - whatever the plan calls for. You get weekly status notes. Everything we publish is yours from day one. No lock-in on deliverables.

Execution
Step 04 - Monthly

Measure and Iterate

Monthly reports connect search activity to business outcomes. Calls, leads, sales, cost per acquisition. We include an honest written commentary on what worked, what did not, and what changes we are making. Not a static report every month - an evolving strategy.

Measure and Iterate
Month one

What to expect
in the first 30 days

Days 1-3

Onboarding questionnaire, account access setup, Search Console and Analytics audit, first team alignment call.

Days 4-10

Discovery analysis complete. Technical crawl run. Competitive keyword landscape mapped. 90-day plan in draft.

Days 11-30

Plan reviewed and agreed. Priority work begins. First content brief or technical fix list sent. Monthly reporting cadence set.

Start with a free audit

The process starts before you pay anything. Free audit first. Plan second. Payment only if both parties are confident it is the right fit.

Monthly report includes
Traffic and ranking summary vs prior month
Technical issues fixed and outstanding
Content published and performance
Links acquired with authority metrics
Next 30-day priority plan
Written commentary on what matters

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